Index of Terms

Gateway Page
A gateway page is the initial page that your visitors will see. These are the pages which have a flash intro, or an "Enter Here" graphic. Gateway pages offer the opportunity to create a page which is optimum for search engines to index your page. But this must be done carefully for the full effect.

GIF (or .gif) - Graphics Interchange Format
An image file format used in web pages. This format compresses large image files into smaller sizes that are more manageable and load more quickly on the web.

Glow
A glow is the opposite of a shadow in that it creates a surrounding highlight of an image. A high radiance creates a soft, subtle glow and a low radiance creates a hard, bright glow, such as a neon glow.

Gradient
A gradient is a gradual transition of colors. Many metallic images are gradients. Web images that use gradient fills as a special effect should be saved in a JPEG rather than a GIF format.

Graphic Backgrounds
The bottom-most layer on a web page, usually with either a design or color that highlights the above copy. A small graphic can be tiled to create a background texture for a web page.

Grayscale
An application of black ink (for print) or the color black (for the screen) that simulates a range of tones. Grayscale images have no hue (color). In print design, a grayscale graphic image appears to be black, white, and shades of gray, but it only uses a single color ink.

Guest Book
A guest book allows visitors to give you their contact information (e.g. name, e-mail or postal address, telephone number, business). You might want to gather this information to send e-mail and monthly newsletters or simply to collect marketing information about your customers.

Index of Terms