 |
|
|
Search Engine Optimization Tips (Page 2):
- Don’t use web page redirection!
Search Engines will penalize both the landing page and the destination page.
- Don’t use link farms.
You will get no legitimate traffic from them, and will be penalized by Search Engines.
- Submit to specialized search engines & directories.
There are still some specialised search engines and directories that accept free submissions. But first check their Google page rank (for the page you will be listed on); below 4 may be a waste of time.
- Don’t submit to free-for-all sites.
As with link farms, you are likely to get spam, but no visitors. Check the page rank of the linking page before submitting. If Google thinks it's useless - it probably is!
- Don’t use automated submission programs.
There are a limited number of search engines worth submitting to. The rest are of no benefit to you, on the contrary; they collect your email for spamming purposes.
- Don’t use advertising agencies that use pop-under or pop-over ads.
Pop-overs & pop-under ads are forced on the user against their will. They will generate hits, but are unlikely to generate any customers. Instead they will create animosity towards your organization.
- Don’t submit your website until you have a few incoming links.
It is believed that some search engines will not index your website until it has a link from an indexed website.
- Don’t resubmit your website to search engines too often.
Be patient after submitting to Search Engines. It may take weeks or even months before your website is indexed. If you constantly submit, thinking it's not working, you are likely to get banned.
- Don’t link to shady sites (pop-ups, porn, warez etc)
It may be tempting to exchange reciprocal links with anyone and everyone, however this practice can only hurt you. Only exchange links with other related sites.
- Avoid links from shady sites.
Do Search Engine believe in "guilt by association"? Its unlikely Search Engines will explicitly penalize you, but enough inbound links from certain sites will create an implicit association with those sites.
- Use a site map.
Site maps act as an quick index for your visitors, but also augment Search Engine indexing.
- Don’t try to fool or Spam search engines.
A serious breach will result in your website being banned indefinitely!
- Make sure your website is working! Monitor it.
You don't want your website down just when a search engine spider decides to visit for the first time; it may not revisit for some time. Use a free monitoring service to alert you if/when you site is down, and fix it quickly.
- Cheap hosting & banned IP’s.
Avoid using free (or extremely cheap) hosting. You run a greater chance of inheriting a banned IP address, previously used by a spammer.
- Promote deep linking of your website.
Use deep links (links to many different pages on your website) to tell search engines you have valuable content spread throughout the website - having links to the homepage alone tells them your site is shallow with little to offer.
- Consider the use of Pay-per-click advertising.
Pay-per-click advertising through Google or Overture, can be very cost effective if properly targeted keywords are used.
Search Engine Optimization Tips (Page 1)
 Related documents:
|
|
|
|
