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Search Engine Optimization Tips (Page 1):
Sadly there is no secret trick, or quick and easy way to push past the competition for first place in search engines – at least none worth risking. Search engine optimization is a time consuming and delicate exercise, and rewards those who put in the hard work, and know something about how search engines think. The following is a set of approved search engine optimization tips that will reap long-term rewards.
If you try to fool search engines with a new trick or technique, chances are your web site will be penalized (or even barred indefinitely), when the trick is discover.
- Think about what keyword phrase is most appropriate for your web page.
Use a keyword phase of between 2 and 4 words. The reasons for this are;
- Internet users are becoming more sophisticated; they know that phrases will yield better results.
- There is far too much competition on the Internet to ever hope to land a good position with a single keyword.
- Using a phrase that closely matches your product or service is more likely to attract interested users; ie targeted traffic.
- Use a different keyword phrase for each web page.
By using a different keyword phrase for each page you widen your net.
Make sure you have a link to other important and related pages on your landing page. (Eg. Related documents, Home page, Contact Us, Site map). Give the user a reason to stay, give them a reason to buy.
- Check your keyword phrase with a search phrase suggestion tool; then revise.
Use this tool in cooperation with the search frequency tool. Make a note of each suggested phrase, and then check it’s search frequency.
Suggested tool: Google adwords keyword suggestion
- Check your keyword phrase with a search frequency tool; then revise.
This is something of a balancing act; you need to find a term that is not searched too frequently (high frequency = lots of competition), and is searched frequently enough to be effective (very low frequency = waste of effort). We suggest a frequency of between 1,000 and 10,000 searches per month.
Suggested tool: inventory.overture.com/d/searchinventory/suggestion/
- Embed your selected search phrase into the page content:
- Body of page text.
Pepper the keyword phrase throughout the copy, whilst being careful not to sacrifice readability.
Eg. If your keyword phrase for the page is “Hitachi LCD monitor”, rather than say “this monitor was awarded…”, consider saying “this Hitachi LCD monitor was awarded…”.
- Title tag.
Eg. <title>search engine optimization notes</title>
- Anchor tags.
Eg. <a href=”#tags”>Using tags for search engine optimization</a>
- File names.
Eg. Search_engine_optimization.html
- Meta tags (keywords, and description)
Eg. <meta name="keywords" content="search engine optimization…”>
Eg. <meta name="description" content="Step by stem instructions to search engine optimization…”>
- Heading tags.
Eg. <h1>Tip for search engine optimization</h1>
- Alt attributes.
<img src=”google.gif” alt=”Google search engine optimization”>
- Title attributes.
Eg. <span title=”Using HTML tags for search engines optimization”>
- Bold tags <b>
- Italic tags <i>
- Underline tags <u>
- Comment tags <!-- comment -->
Check your keyword phrase density, and revise.
Make sure you have a keyword density of between 3% and 5%. To achieve this you will probably need to restrict your page to a manageable size. Try to keep page lengths to no more than 3 screen lengths. If longer create additional pages and use links.
Suggested tool: www.gorank.com/analyze.php
Use external CSS & Javascript.
Search engines tend to value copy towards the top of your page more. Some SE don't index copy beyond n words, so avoid wasting words on CSS & Javascript; use external references.
Only use a robots.txt file to keep some SE out.
A robots.txt file can be employed to instruct search engines about how to index your website. If used incorrectly you may unknowingly be keeping search engines spiders from indexing your website. Use a robots.txt file carefully or not at all.
Avoid Flash & Frames.
Most search engines get confused by Frames, and can't read Flash documents; avoid wherever possible.
Don't try to fake it! Keep everything in moderation.
Don't go overboard with the above tips - extremes are likely to arouse suspicion, and get you penalized.
Search Engine Optimization Tips (Page 2)
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