Monday, September 12, 2005

Why the iPhone won't rock your world

The Observer | Business | John Naughton: Why the iPhone won't rock your world

No doubt Apple is concerned about the effect that properly equiped and designed MP3 phones will have on it's very lucrative iPod. However no one company can thwart the progress of this technology for long. It won't be long (maybe two years) before there are dozens of mobile phones that support 1GB - 4GB of storage, and an easy to user media player, perhaps with dedicated (play, ff, fr, & pause) buttons.

The cat is out of the bag - there is money to be made in mobile MP3 devices, and I believe most people will weight up the convenience of iPod's clickwheel, against the burden of carrying a 2nd device, and will choose a phone with iPod-like features.

Apple's challenge is to deign a user interface that is equally suited as an iPod & mobile phone. It's not easy to do, but they have no choice.

The Nano is smaller & lighter than previous iPod's, so it will no doubt sell like hot cakes, but unless they can make the next version even smaller, they had better think about building a "genuine" iPhone.

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